Sometime in the mid-nineteenth century, following its civil war, America went through severe recession as gold, silver and currencies had been hoarded, creating shortages of currency in the market. Grocery retail chains started minting their own copper, brass and tin coins to give their customers as change in return.
Food and grocery retail is the largest segment in the Indian retail sector with an annual spend of around two-thirds of the overall retail spend in our country. Though a large number of organised brands have come up in the recent years, 80% of the market share is still controlled by the neighborhood ‘kiranas’ (grocers).
When the pandemic began in early 2020, the first casualty in the retail industry was supply chain. There was chaos, and consumers struggled to find ways to fulfill their daily needs . Gradually, overall disruption in end-to-end supply chain began to show its impact on businesses globally.
Growth hacking is synonymous with scaling, and it requires easy to adopt techniques to push the growth of the brand, especially B2B Tech startups consider growth hacking as the key technique to scale rapidly.
From generating leads to converting these to sales, growth hacking entails fast experimenting with various marketing…
The first product to start retailing online, which introduced e-commerce to the world in the late 1990s, was books. Fashion and lifestyle categories soon began to dominate. However, the most critical category, the one with the largest spend globally — food & grocery or the ‘convenience’ category — has missed out.
100watts is a venture studio focused on tech innovation for Retail & Consumer Brands. We help build and accelerate product market fit via our ecosystem of retail practitioners and experienced investors. We strive by our motive to Nurturing Innovation in the Retail Industry through Technology.