Slide Background

Nurturing Innovation in the Retail Industry through Technology

100watts is a venture studio focused on tech innovation for Retail & Consumer Brands. We help build and accelerate product market fit via our ecosystem of retail practitioners and experienced investors.
Slide Background

Nurturing Innovation in the Retail Industry through Technology

100watts is a venture studio focused on tech innovation for Retail & Consumer Brands. We help build and accelerate product market fit via our ecosystem of retail practitioners and experienced investors.
How we help?

We aim at helping you build and sustain your start-up through the initial phase.

We have the broadest collective of CXO level retail tech practitioners who guide you through market demand and help achieve product validation.

Access to the entire ecosystem like trade bodies, angel networks, investment bankers, among others.

Provide required Go-To-Market inputs to accelerate Product Market Fit.

If you are looking to scale up and work with the best retail practitioners

What We Do?

We take you on board for a 52 weeks cohort based learning program. This includes 12-16 weeks of comprehensive assistance towards building products qualified to raise funding. We typically help you to:


Accelerate Product-market fit

We support you right from the product validation stage towards sculpting your idea until appropriate market fit. Mentors will reinforce your decisions and help achieve milestones.


Provide Tailor-made inputs

We understand that each idea has a unique journey. Thus, we make the experience individualized based on distinctive requirements, respectively. The idea is to make ourselves accessible for the growth of the brand.


Make you investment ready

It is suggested to have a perfect pitch to make an impact. We help you build that impression with backstage work through ample workshops, mock demo series, market research, and relevant industry trends.

How Things Work?

We know that the journey of taking your brand from zero to a hundred requires the most excruciating efforts for the idea to sustain. Foremost step we take is to assign suitable mentor/s who partner with you and help you chalk out a roadmap towards growth at the very start.

100Watts facilitates your growth with:

Open house

Exclusive meetings with experts, mentors and partners provided for the team to discuss the idea, stage, confusions, and vision with no barriers. A weekly update helps toward clarity of thought and pursue things in a needful manner. This meet brings the team at par with the founders and aligns directions for all. You also get to network with other ventures and founders.

Meet industry experts

Mentors bring insight and industry experts bring in potential targets. The trend, hacks, and market gravity help the founders identify potential enterprises and create POC opportunities through them.

Go To Market

Developing a product is a challenge and pitching it, no less either. It is essential to know how to present and target the right customers and investors for your business. Tricky terms are made easy for you to perform well on demo days. Toning down the process for you to make a mark in the market becomes easy with 100Watts. With our program, you are coached in safe hands facilitated with 4 demo days per year.

We Help You Crack The Code With

Building Strategy

It is essential to see a holistic and long-term vision of business ideas, not just for growing up but even for the survival of the venture. Together we act like a co-founder helping your venture…Read More »

Develop Product

Our key strength is visualizing the products/solutions in the business context. We look at these technology interventions as critical components of the growth cycle of the industry.Read More »

Procure Funding

We’re not a fund. However, we’ve built partnerships with a number of institutional and individual investors who understand our portfolio ventures closely. As soon as we qualify any…Read More »

Sustain Growth

Early stage growth requires low-cost strategies with high yield. Every venture is different and their strategies to reach & acquire customers for initial validation need to go beyond the…Read More »

Who can apply?

Early stage retail tech founders.

What are the key dates?

We accept applications on rolling basis, hence, apply today!

What is the selection process?

We take you on-board after application screening and a round of interviews with principal partners.

What is the duration of the program?

Our aim is to get you investment-ready in 3-4 months and assist you closely for 52 weeks.

What all is included in the program?

We focus on product-market fit and building MVP through dedicated sessions, consultations, and a peer review model. You get 4 demo days and a plethora of networking opportunities.

What is the program fee?

INR 25,000 to join the program and upto 3% equity at fundraising. This comes with lifetime access to the 100Watts ecosystem.

How will I be assigned, my mentor?

After carefully reviewing your application, mentors with similar backgrounds and experiences will be assigned to you.

Who can apply?

Preference will be given to B2B product/services ventures.

About Us

Our aim is to get you market ready. We are a team of network-rich and experienced mentors. We assist you through your journey towards building on the ideas, designs, and a product that is qualified to raise money from investors.

Learn More


After submission of application, you can expect a revert within 5 business days.


A meeting link will be sent for a detailed discussion with the founding team on the idea.


Due diligence and suitability is put to test along with the mentors by our team.


We get you started with an aim to get the product up and running in about 12 weeks and funded in 52 weeks.
Register now